It occurred to me this morning that what is necessary in a consumer--impulsiveness--is the opposite of what is required to succeed in life--self-control.
So we are bombarded with messages--on billboards, television, the internet--to treat ourselves, to consume, to give in to our desires, and that is the world we swim in. Yet to succeed in school, at work, in our marriages, we must do the opposite. We must control our desires--we must delay our gratification. We don't see many TV ads for delayed gratification.